Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.
Poets tend to form loose groups - the "Romantics" or the "Imagists". And sometimes they write manifestoes in the name of these groups. This can be good. It forces the poet and the audience to think. But it can also be dangerous. It can turn into a branding device so that potential readers believe they know all they need to know once they know you've been associated with a certain group or position. It can freeze things in place. That's where thinking stops.
A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do.
A vampire is branding girls, okay?" I ignored his refusal. "Something about that just feels wrong to me." "I would hope so.
I look at a mentor of mine like Ryan Seacrest and the incredible amount of equity he's been able to bring to the broadcasting arena, and the branding and the world that he's been able to build around himself.
I am not looking like Armani today and somebody else tomorrow. I look like Ralph Lauren. And my goal is to constantly move in fashion and move in style without giving up what I am.
Branding is quite an important thing. As an artist, you want to be able to explore facets of yourself.
I am never going to do an Empire Strikes Back ending again in a game, even if they put branding irons to my feet.
The press needs stories constantly. No need to bleed, just feed. Branding will keep you standing... Get press not stress.
In Britain, eponymous lifestyle branding as we know it started in the late 1960s, with two fascinating families - the Conrans and the Ashleys - who in increasingly brilliant settings and catalogues sold rather different visions of what the new ideal upper-middle-y life looked like.
All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.
I've always thought that a name says a lot about a person. So naturally, being named Howard, I always wanted to crawl into a hole.
Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
If you can't find your own center and love for yourself, nothing else works.
You've gotta understand that with branding and the way things are promoted, in our day and age, your older movie stars are not reachable or accessible because they're not a part of the whole social media world.
I think that overall, ultimately the impact of advertisers calling the shots is a more cloying, complacent culture. For example, it was just announced that Unilever is branding environmental content at The Guardian. How radical or pointed can that content be?
I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother and her sisters, but it is an incredibly well thought through concept and branding. Each of the daughters appeals to a different segment of the market.
I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.
I mean, props to Paris Hilton because she's doing it really well and for someone that's such a wealthy heiress she doesn't really have to lift a finger at all. She was the first example of really strong branding and is obviously a very clever businesswoman. I remember recently they printed in a British magazine, they compared her to Kim Kardashian in the sales of perfume and all of this other stuff. She still makes huge revenue from all of her different business endeavors.
We wound up taking my enterprise inside marketing, branding, management, finances. We went in there [Sisterhood of Hip Hop show] and taught them a little bit about everything in hopes of them being able to have some takeaways that they'd be able to use in the future for their own careers. And I think we were pretty successful.
Today a celebrity sex video isn't a stigma that requires penance and smarm removal; it's a branding device, a platform enhancer, a show reel.
I'm not into branding - I'm trying to be organic to who I am on every level. I do really connect to being a part of the working class. Those are my roots. My family [consists of] farmers from Portugal, builders, housekeepers and stonemasons.
Perhaps if we could popularise through the techniques of branding and consumerism, a different idea, a different narrative, perhaps the world can change. After all it changes constantly and incessantly, it's just the perceptions that we have are governed by people with self-interest and are not inalignment with the health and safety of us as individuals or as a planet.
There is a branding influence on my work. But there's nothing really new about people as brands. The only difference is the scale and exposure.
It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood.
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