Branding Quotes

• A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

  Jeff Bezos

  Inspirational, Success, Business

  "Online Extra: Jeff Bezos on Word-of-Mouth Power". Interview with Robert D. Hof, www.bloomberg.com. August 2, 2004.

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• Your brand is what people say about you when you're not in the room

  Jeff Bezos

  Business, People, Marketing

  "Why America’s #1 Business Advantage is Being Ravaged by Cultural Shifts and Social Media" by Emad Rizkalla, www.huffingtonpost.com. August 23, 2016.

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• Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.

  Tom Peters

  Jobs, Age, Important

  "The Brand Called You" by Tom Peters, www.fastcompany.com. August 31, 1997.

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• Branding is the art of becoming knowable, likable and trustable.

  John Jantsch

  Art, Becoming

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• Products are made in the factory, but brands are created in the mind.

  Leo Burnett

  Mind, Factories, Made

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• Branding is the process of connecting good strategy with good creativity.

  Marty Neumeier

  Inspirational, Creativity, Strategy

  Marty Neumeier (2005). “The Brand Gap, Revised Edition”, p.149, Peachpit Press

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• A great brand is a story that never stops unfolding.

  Tony Hsieh

  Stories, Unfolding, Brands

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• Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.

  Howard Schultz

  Inspirational, Inspiring, Real

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• Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

  Larry Winget

  Knowing Who You Are, Effort, Marketing

  Larry Winget (2007). “It's Called Work for a Reason!: Your Success is Your Own Damn Fault”, p.117, Penguin

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• Branding is not about what something says or what it means, but how it makes us feel.

  Martin Lindstrom

  Mean, Feels

  Twitter post from Dec 21, 2015

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• Branding is simply a more efficient way to sell things.

  Al Ries

  Way, Efficient, Sells

  Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins

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• Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs.

  Karl Lagerfeld

  People, Important, World

  "Karl Lagerfeld, Global Aphorist" by Bruce Sterling, www.wired.com. July 17, 2009.

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• Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.

  David A. Aaker

  Soul, Add, Spirit

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• A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

  Seth Godin

  Memories, Taken, Expectations

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• Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

  Peter Drucker

  Business, Power, Doe

  Peter Drucker (2012). “Managing in the Next Society”, p.272, Routledge

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• Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

  Elon Musk

  Inspirational, Reality, Perception

  "Biography/ Personal Quotes". www.imdb.com.

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• The world is changing. Networks without a specific branding strategy will be killed. I envision a world of highly niched services and tightly run companies without room for all the overhead the established networks carry.

  Barry Diller

  Running, World, Rooms

  "Personal Quotes/ Biography". www.imdb.com.

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• Branding is a profound manifestation of the human condition

  Wally Olins

  Profound, Human Condition, Manifestation

  "Brand Thinking and Other Noble Pursuits". Book by Debbie Millman, www.businessinsider.com. 2013.

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• Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

  Richard Branson

  Business, Character, Texture

  Richard Branson (2010). “Business Stripped Bare: Adventures of a Global Entrepreneur”, Virgin

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• Customers must recognize that you stand for something.

  Howard Schultz

  Stand For Something, Customers

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• If you are not a brand, you are a commodity.

  Robert Kiyosaki

  Commodity, Brands, Ifs

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• Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as “sophisticated,” “desirable,” “innovative,” “friendly,” and “trustworthy.”

  Nirmalya Kumar

  Loyalty, Emotional, Attachment

  "Can You Name a Chinese Brand?" by Nirmalya Kumar, www.huffingtonpost.com. June 20, 2013.

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• Too many people overvalue what they are not and undervalue what they are.

  Malcolm Forbes

  Inspirational, Positive, Strength

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• A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.

  Scott Bedbury

  Inspirational, Appreciation, Business

  "If the name fits ....", www.theguardian.com. January 7, 2001.

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• Branding is everything - and I mean everything.

  Scott Bedbury

  Mean

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