All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical.
We become what we behold. We shape our tools and then our tools shape us.
World War III is a guerrilla information war with no division between military and civilian participation.
All media exist to invest our lives with artificial perceptions and arbitrary values.
People hope that if they scream loudly enough about "values" then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
There are many people for whom 'thinking' necessarily means identifying with existing trends.
There are no passengers on spaceship earth. We are all crew.
Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don't really have any rights left. Leasing our eyes and ears and nerves to commercial interests is like handing over the common speech to a private corporation, or like giving the earth's atmosphere to a company as a monopoly.
Computers can do better than ever what needn't be done at all. Making sense is still a human monopoly.
Faced with information overload, we have no alternative but pattern-recognition.
Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be so much more powerful than he could ever be.
We are all robots when uncritically involved with our technologies.
In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
The more the data banks record about each one of us, the less we exist.
I wouldn't have seen it if I hadn't believed it.
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
A point of view can be a dangerous luxury when substituted for insight and understanding.
The tribalizing power of the new electronic media, the way in which they return to us to the unified fields of the old oral cultures, to tribal cohesion and pre-individualist patterns of thought, is little understood. Tribalism is the sense of the deep bond of family, the closed society as the norm of community.
"Work" does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
Politics offers yesterday's answers to today's problems.
Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
It is the weak and confused who worship the pseudosimplicities of brutal directness.
What is very little understood about the electronic age is that it angelizes man, disembodies him. Turns him into software.
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