Shers Studios

A custom-built e-commerce platform for Shers Studios, an independent slow fashion brand. The website serves as both an online shop and a representation of the brand’s ethos, offering unique features such as custom garment ordering and seamless integration with third-party services.

📋 Project Overview

Shers Studios' website provides a tailored solution for sustainable fashion enthusiasts, replacing the client’s previous Wix setup with a robust, scalable, and customizable platform.

Key Goals:

• Establish a professional online shop for Shers Studios.
• Showcase the brand's sustainable ethos and past projects.
• Enable custom garment ordering based on user-provided measurements.
• Improve user experience with features not possible on pre-built platforms.

Main Features:

• Shopping Functionality: Supports both guest and registered user checkouts.
• Custom Measurement Orders: Allows users to order custom-made garments based on measurements they provide.
• Automated Order Management: Integration with Stripe and Shippo to handle payment, shipping rates, labels, and tracking.
• Mobile Responsiveness: Optimized for desktop and mobile devices to ensure a seamless browsing experience.
• Google Merchant Integration: Automates product updates for increased visibility.
• Newsletter Signups: Increased subscriptions from 27 to over 1,000 within weeks using Brevo.

💻 Technologies Used

Backend:

• Ruby on Rails
• PostgreSQL

Frontend:

• HTML
• SCSS
• JavaScript (via Stimulus/Hotwire)

Third-Party Integrations:

• Stripe: Secure payments.
• Shippo: Shipping label generation and tracking.
• Cloudinary: Image storage.
• Google Merchant API: Product visibility.
• Brevo: Transactional emails and newsletters.

Additional Tools:

• Devise: User authentication.
• Meta-Tags Gem: SEO optimization.

🛠️ Key Features

• Custom Shopping Experience:

  • Guest and registered user checkouts.
  • Personalized custom measurement orders for tailored garments.

• Streamlined Operations:

  • Integrated Stripe payments.
  • Shippo-powered shipping management.

• Content Automation:

  • Google Merchant API ensures automated product updates.
  • Newsletter subscriptions powered by Brevo.

• SEO and Mobile-Ready:

  • Enhanced discoverability via SEO.
  • Fully responsive design for mobile and desktop devices.

🌐 Live Application

The project was deployed on Heroku.

🏆 Outcomes and Future Plans

Outcomes:

• Delivered a fully custom platform addressing client needs.
• Significantly increased newsletter subscriptions, growing from 27 to over 1,000 within weeks.

🧑‍💻 Development Process

This project was developed solely by Ilya Obretetskiy, working closely with the founder of Shers Studios. Following an Object-Oriented Programming approach, the collaboration translated the brand’s ideas and designs into a functional and elegant platform.