Audio Director Dani Valkova recorded a special keynote speech delving into the future of immersive audio for artists and brands.
Rasika D’Souza, (Futuresource) uses data and insights to tell the story of current immersive consumption in the UK and global marketplace.
Artist Halina Rice explores her work in the live immersive space.
Andy Kerr (Bowers & Wilkins) is joined by acclaimed musician Bernard Butler and a range of other artists and experts, to explore the ‘other sides’ to immersive audio. With Bernard Butler, Halina Rice (artist), Michael Neidus (Demon Music Group), Dan Mackta (Qobuz) and Glen Andrew Brown (composer, artist, producer).
What actually is immersive audio? Mike Hillier (Metropolis) breaks it down clearly, including a potted history, what different brands now exist in the space, and why now could be an interesting time to explore all things immersive.
Jane Gillard (Dolby Atmos) shares an update from the brand, before presenting a panel of Dolby Atmos Producers.
Myles Clarke (Dolby Atmos) is joined by a panel of Atmos producers, Mike Hillier, Prash Mistry and Ali Staton, exploring what the mixing and mastering process entails, how much it would cost labels per track, what formats are required, and why they’re engaging in the space.
Richard Burki, (Future Phonic Studios) closes the event with a call to action for creatives and rightsholders to see what would happen if they ‘immersive first’.