Envisioned by Creative Director Glenn Martens as a challenge to the industry standard of brand collaborations, DIESEL❤VES proposes a more purposeful approach to the cult of brand partnerships, applying collective creativity to the perennial problem of overproduction.

For each DIESEL❤VES collection, Diesel will put its unsold stock at the disposal of a joint creative team and invite a brand collaborator to do the same. The result is a limited-edition capsule made entirely from existing materials, a 50/50 between the two brands.

100% of the profits from DIESEL❤VES will go to UNHCR, the United Nations Refugee Agency via the OTB Foundation, Diesel’s parent company’s philanthropic arm which is working with UNHCR on several projects in different parts of the world.

Diesel calls on fellow brands and competitors — within and beyond the world of denim — to become collaborators in DIESEL❤VES. Contact dieseloves@diesel.com for more information.