Tracker (granola bar)

Tracker is a chewy cereal bar manufactured by Mars, Incorporated,^[1] which has been sold in the UK and Ireland since the 1980s.^[2] The same product is sold in other parts of Europe under the manufacturers' Balisto brand.^[3]

Trackers come in seven flavours: Crunchy Peanut, Chocolate Chip, White Chocolate Chip, Roasted Nut, Raisin, Burst of Berries and Tangy Lemon.^{[citation needed]} Of these varieties, the first two are sold under the Balisto brand in Switzerland,^{[citation needed]} while three varieties are reportedly "certified" by the producer as kosher.^[4]

The bars are individually wrapped, and are sold individually or (in some the case of some varieties) can be bought in multi-pack grocery boxes.^[5]

As of 2002, Mars' Tracker brand reportedly had an 11% market of the UK cereal bar market, behind Kellogg's Nutri-Grain and Special K products.^[3]

References

^ Kenny, Brian; Dyson, Karen (22 July 2016). Marketing in Small Businesses. Routledge. p. 152. ISBN 978-1-134-86081-4.
^ Jethwa, Priyanka (19 November 2019). "Tracker bars relaunched with new look and recipe". betterretailing.com. Retrieved 8 July 2022.
^ ^a ^b Chandiramani, Ravi (7 March 2002). "Mars weighs name change for Tracker". campaignlive.co.uk. Retrieved 8 July 2022. Mars is considering rebranding its Tracker bar as Balisto, its European equivalent [..and..] expand the brand's UK offering beyond its half a dozen existing variants to take in the dozen or so different versions marketed under the Balisto name [..] Tracker holds an 11% share of the UK cereal bar market, lagging far behind market leader Kellogg, whose combined Nutri-Grain and Special K brands enjoy a 58% share
^ "Exclusive: Mars bars go kosher". thejc.com. The Jewish Chronicle. 4 June 2009. Retrieved 8 July 2022.
^ "Breakfast bites back". scottishgrocer.co.uk. 8 January 2020. Retrieved 8 July 2022.

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[1] Kenny, Brian; Dyson, Karen (22 July 2016). Marketing in Small Businesses. Routledge. p. 152. ISBN 978-1-134-86081-4.

[2] Jethwa, Priyanka (19 November 2019). "Tracker bars relaunched with new look and recipe". betterretailing.com. Retrieved 8 July 2022.

[rename-3] Chandiramani, Ravi (7 March 2002). "Mars weighs name change for Tracker". campaignlive.co.uk. Retrieved 8 July 2022. Mars is considering rebranding its Tracker bar as Balisto, its European equivalent [..and..] expand the brand's UK offering beyond its half a dozen existing variants to take in the dozen or so different versions marketed under the Balisto name [..] Tracker holds an 11% share of the UK cereal bar market, lagging far behind market leader Kellogg, whose combined Nutri-Grain and Special K brands enjoy a 58% share

[4] "Exclusive: Mars bars go kosher". thejc.com. The Jewish Chronicle. 4 June 2009. Retrieved 8 July 2022.

[5] "Breakfast bites back". scottishgrocer.co.uk. 8 January 2020. Retrieved 8 July 2022.

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