The ReFrame Stamp
| The ReFrame Stamp | |
|---|---|
 | |
| Awarded for | Recognition of gender-balanced film and television productions featuring women in key roles |
| Country | United States |
| Presented by | ReFrame |
| First awarded | June 8, 2018 |
| Website | https://www.reframeproject.org/stamp |
The ReFrame Stamp for Gender-Balanced Production certification is awarded by ReFrame to corporations and media that show progress toward gender equality and greater representation of women in key roles.[1][2]
History
[edit]![[icon]](http://upload.wikimedia.org/wikipedia/commons/thumb/1/1c/Wiki_letter_w_cropped.svg/40px-Wiki_letter_w_cropped.svg.png){kind=small} | This section needs expansion. You can help by adding to it. (March 2019) |
On June 8, 2018, the ReFrame Stamp program was launched to promote and recognize gender-balanced productions in film and television based on data from IMDbPro on how many women are involved in a production in front of and behind the camera.[3] On September 26, the Stamp program expanded to include submissions for TV shows and movies from cable and streaming platforms.[4] ReFrame entered into a partnership in February 2020 with Delta Airlines in which two in-flight channels dedicated to films and television programs respectively with the ReFrame Stamp would be featured.[5] The ReFrame Movie Channel launched with 29 initial offerings including Wonder Woman, The Hate U Give, Ocean's 8, and Lady Bird. The ReFrame Show Channel's initial releases included Supergirl, Empire, How to Get Away With Murder, and Better Things. These offerings were planned to cycle on a monthly basis with additions in each lineup.[6]
Submission process
[edit]Qualifying films must be distributed either theatrically or via streaming, while TV shows are counted in relation to the calendar for the Emmy Awards. Films and television which are not considered top 100 grossing projects may be considered through a rolling open call via a manual submission process.
During any given submission period, the individual entering the information regarding the feature film which has been distributed theatrically or via streaming must utilize the Narrative Feature, Animated Feature, or Television submission form. As of 2019, information provided in each submission must include the project title, year of release, studio (or platform), distributor, and contact information for both a production and studio/distributor representative. The submission must specify the positions of each woman involved in qualifying areas for consideration, as well as whether each of those specified is a person of color.[7][8] Appeals for ReFrame Stamp submissions are reviewed using an independent panel and may be submitted via email.[9]
Criteria
[edit]Based on a points system, narrative films and animated films[10] and TV programs[11] must achieve four points within the eight defined qualifying categories with at least two points in the categories of female director, writer, and lead. Double points are awarded for women of color in important positions. Screen time analysis is done with the Geena Davis Inclusion Quotient (GD-IQ)[clarification needed],[12] while points are calculated by an algorithm and given to the films or TV programs that meet the requirements. After the stamp is awarded, a logo is added to the end credits.[13] The criteria are subject to change accordingly with the evolving industry.
Film
[edit]- Female lead (Top 1 slot listed on the call sheet)
- 1 point for a female lead
- 2 points for a female lead of color
- Female co-lead (Top 2-5 slots on the call sheet)
- 1 point for a female lead
- 2 points for a female lead of color
- Female representation on screen
- 1 point when 50% of the screen time is female
- 2 points when 25% of the screen time is females of color
- Female director
- 1 point for a female director
- 2 points for a female director of color
- Female writer
- 1 point for a credited female writer
- 2 points for a credited female writer of color
- Female producer
- 1 point for a female producer
- 2 points for a female producer of color
- 50% of department heads are female
- 1 point for 50% female department heads
- 2 points for 25% female department heads of color
- 50% of crew members
- 1 point for 50% female crew
- 2 points for 25% female crew of color
Television
[edit]- Female lead (Top 1 slot listed on the call sheet)
- 1 point for a female lead
- 2 points for a female lead of color
- Female season regulars (Top 2-5 slots on the call sheet)
- 1 point if 50% of season regulars are female
- 2 points if 25% of season regulars are females of color
- Female showrunner
- 1 point for a female showrunner
- 2 points for a female showrunner of color
- Female writing staff
- 1 point if 50% of writing staff are female writers (per season)
- 2 points if 25% of writing staff are female writers of color (per season)
- Female producer
- 1 point for at least one female non-writing producer
- 2 points for at least one female non-writing producer of color
- Female director
- 1 point for 50% of episodes directed by female directors (per season)
- 2 points for 25% of episodes directed by female directors of color (per season)
- Designated female production personnel
- 1 point if 50% of the designated production personnel are female
- 2 points if 25% of the designated production personnel are female of color
- Female crew
- 1 point for 50% female crew
- 2 points for 25% female crew of color
Winners and nominees
[edit]Film
[edit]2017 Narrative and Animated Feature Recipients
[edit]Announced June 7[14] and August 28, 2018[15]
| Distributor | Film |
|---|---|
| Amazon Prime | Armstrong |
| Warner Bros. Entertainment | |
| Universal Pictures | |
| Open Road Films | Home Again |
| Aviron Pictures | Kidnap |
| A24 | |
| Lionsgate | My Little Pony: The Movie |
| 20th Century Fox | |
| Fox Searchlight Pictures | |
| Columbia Pictures | Smurfs: The Lost Village |
| Frameline | Suicide Kale |
| Sony Pictures Classics | |
| Annapurna Pictures | Destroyer |
| CBS Films | Five Feet Apart |
| Juice Worldwide | Freelancers Anonymous |
| Neon | Gemini |
| IRL | |
| Excel Entertainment Group | Jane and Emma |
| Netflix | |
| Amazon Studios | Late Night |
| Blumhouse Productions | The Lie |
| Universal Pictures Home Entertainment | The Long Dumb Road |
| IFC Films | Mary Shelley |
| Miss Arizona |
2018 Feature Recipients
[edit]Announced March 6, 2019[16]
2019 Top 100-Grossing Narrative Feature Recipients
[edit]Announced February 26, 2020[17]
2020 Top 100-Grossing Narrative Feature Recipients
[edit]Announced February 17, 2021[18]
Television
[edit]2017–2018 Television Recipients
[edit]Announced November 13, 2018[19]
2017–2018 Top 100 Most Popular Television Recipients
[edit]Announced January 14, 2020[20]
| Distributor | Show and Season |
|---|---|
| ABC | |
| AMC | Humans season 3 |
| BBC America | Killing Eve season 1 |
| CBS | Madam Secretary season 4 |
| The CW | |
| Freeform | Pretty Little Liars season 7 |
| FX | |
| Hulu | The Handmaid's Tale season 2 |
| Netflix | |
| Showcase | Picnic at Hanging Rock season 1 |
2018–2019 Top 100 Most Popular Television Recipients
[edit]Announced January 14, 2020[20]
| Distributor | Show and Season |
|---|---|
| Amazon Prime Video |
|
| ABC | |
| AMC | The Walking Dead season 9 |
| BBC | Killing Eve season 2 |
| CBC Television | Workin' Moms season 3 |
| CBS All Access | Star Trek: Discovery season 2 |
| The CW | |
| Fox Broadcasting Company | 9-1-1 season 2 |
| FX |
|
| Hulu |
|
| Netflix | |
| STARZ | Power season 5 |
2019–2020 Top 100 Most Popular Television Recipients
[edit]Announced September 15, 2020[21]
| Distributor | Show and Season |
|---|---|
| ABC | Grey's Anatomy season 16 |
| Amazon |
|
| AMC | The Walking Dead season 10 |
| Apple TV+ | The Morning Show season 1 |
| BBC America | Killing Eve season 3 |
| CBS All Access | Star Trek: Picard season 1 |
| The CW | The 100 season 6 |
| FX | American Horror Story season 9 |
| HBO | |
| HBO Max | Batwoman season 1 |
| Hulu |
|
| Netflix |
|
2020–21 Top 200 Most Popular Television Recipients
[edit]Announced on July 20, 2021 [22]
See also
[edit]References
[edit]- ^ Rebecca Sun (March 6, 2019). "ReFrame Stamp Awarded to 29 Movies in 2018". The Hollywood Reporter.
- ^ Patrick Hipes (March 6, 2019). "'The Favourite', 'Bumblebee' Among 2018 Films To Get ReFrame Stamp". Deadline.
- ^ Lopez, Ricardo (August 28, 2018). "ReFrame, IMDBPro Announce 22 Newly Certified Gender-Balanced Films". Variety. Retrieved March 11, 2019.
- ^ Nickolai, Nate (September 26, 2018). "ReFrame Calls for First-Ever Television ReFrame Stamp Submissions". Variety. Retrieved March 12, 2019.
- ^ Sun, Rebecca (January 7, 2020). "ReFrame Partners With Delta Airlines for In-Flight Channels Featuring Female-Led Films". Hollywood Reporter. Retrieved 2020-11-17.
- ^ "Captivating content: Delta's in-house startup and studio partnerships will make you wish your flight was longer" (Press release). Delta Airlines. 2020-01-07. Retrieved 2020-11-17.
- ^ "Stamp Application - Narrative Feature Film". ReFrame. Retrieved 2020-11-17.
- ^ "Stamp Application - Animated Feature Film". ReFrame. Retrieved 2020-11-17.
- ^ "ReFrame Stamp: 2019 Submission Form - Narrative Feature Film" (PDF). ReFrame. Retrieved November 17, 2020.
- ^ Narrative and Animated Film - ReFrame Stamp Criteria
- ^ Television - ReFrame Stamp Criteria
- ^ "ReFrame Spotlights Gender-Balanced Films and TV with New Stamp". womenandhollywood.com. June 8, 2018. Retrieved March 11, 2019.
- ^ Buckley, Cara (2019-06-19). "Inclusion Rider? What Inclusion Rider?". The New York Times. ISSN 0362-4331. Archived from the original on 2019-10-15. Retrieved 2020-04-11.
- ^ Sun, Rebecca (June 7, 2018). "'Wonder Woman,' 'Girls Trip,' 'Lady Bird' Among First Recipients of ReFrame Gender Parity Stamp". www.hollywoodreporter.com. Retrieved 2020-03-14.
- ^ Hipes, Patrick (2018-08-28). "ReFrame Stamps 22 More Films With Gender-Balance Seal Of Approval; 'Crazy Rich Asians', 'The Wife' On List". Deadline. Retrieved 2020-03-14.
- ^ Sun, Rebecca (March 6, 2019). "ReFrame Stamp Awarded to 29 Movies in 2018". The Hollywood Reporter. Retrieved 2020-03-14.
- ^ N'Duka, Amanda (2020-02-26). "ReFrame Stamp Affixed On Record 26 Films For 2019". Deadline. Retrieved 2020-03-10.
- ^ Ramos, Dino-Ray (2021-02-17). "'Birds Of Prey', 'The Old Guard', 'Promising Young Woman' Among Films To Receive ReFrame Stamp Of Gender-Balanced Hiring". Deadline. Retrieved 2021-11-21.
- ^ Pedersen, Erik (2018-11-14). "ReFrame Gives 62 TV Shows Its Gender-Balance Seal Of Approval; Group's First Small-Screen Stamps". Deadline. Retrieved 2020-03-14.
- ^ a b "ReFrame Announces that the ReFrame Stamp for Gender-Balanced Scripted Series is Being Awarded to 21 of the Top 100 Most Popular TV and Streaming Shows from 2018-2019". www.businesswire.com. 2020-01-14. Retrieved 2020-03-14.
- ^ Gardner, Chris (September 15, 2020). "ReFrame Stamp Awarded to 33 TV Shows Including 'Killing Eve,' 'Unbelievable' and 'Watchmen'". www.hollywoodreporter.com. Retrieved November 7, 2020.
- ^ Gardner, Chris (July 20, 2021). "'Bridgerton,' 'Lovecraft Country' and 'WandaVision' Among Shows to Earn ReFrame Stamp". www.hollywoodreporter.com. Retrieved November 19, 2021.