Prima Cool is a private Czech television station.

Prima Cool
CountryCzech Republic
Broadcast areaCzech Republic
Slovakia
HeadquartersStrašnice, Prague
Programming
Language(s)Czech
Picture format16:9/4:3 576i (SDTV)
720p/1080i (HDTV)
Ownership
OwnerFTV Prima
MTG
Sister channelsTV Prima
Prima Krimi
Prima Love
Prima Max
Prima Show
Prima Star
Prima Zoom
CNN Prima News
Prima SK
History
Launched1 April 2009
Links
WebsiteOfficial website
Availability
Terrestrial
DVB-T/T2MUX 22 (FTA)
Streaming media
Prima+Watch live
(Czech only)

Prima Cool is TV Prima's second channel. It is targeted primarily at young male audiences.

Prima Cool launched on 1 April 2009 as TV Prima's new digital channel. It is available on Czech DVB-T multiplex 2, where it is freely broadcast (covering up to 72% of the population of the Czech republic, mainly in Bohemia). The channel is also broadcast through DVB-S on satellite Astra 1G, and available on cable TV (in all packages, due to the must-carry law).

Ratings

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  • Ratings in December 2009 were about a 1.3% share (eighth/ninth place).
  • Ratings in April 2010 were a more than 2.0% share (eighth/ninth place).
  • Ratings in June 2011 were a more than 3.9% share (sixth/seventh place).
  • Ratings in March 2012 were a more than 6.5% share (fourth place)[1]

Programming

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References

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