NOW MORE THAN EVER THERE’S A NEED TO RETHINK HOW OUR MESSAGES ARE CONVEYED. THIS IS PARTICULARLY TRUE WITH THE SPOKEN WORD. STUDIES HAVE SHOWN THAT, MORE THAN THE ACTUAL WORDS THEMSELVES, THE VOCAL TONE IN WHICH WORDS ARE PRESENTED IS WHAT CREATES THE GREATEST IMPACT. SO, WHEN CHOOSING A VOICE TO DELIVER YOUR MESSAGE, IT IS IMPORTANT THAT IT PROJECTS THE SINCERITY AND AUTHENTICITY YOUR AUDIENCE WA