NXT has a large amount of potential to show off the young talent from WWE's farm system. UNFORTUNATELY, the "PRO POLL" that is used to determine the weekly rankings for the Rookies are as compelling as a pet rock.
WWE finds themselves with at least three very exciting young stars -- Daniel Bryan, Heath Slater and Wade Barrett. Justin Gabriel should be up there too, same for David Otunga, however, the personalities are just not very well developed. In most cases, the fans don't know whether to root for or to boo the rookies b/c each rookie relies on the music and the heat that their WWE PRO receives from the crowd.
They should come up with more exciting challenges each week with a winner receiving a new entrance theme or a titantron video or something to make them more unique compared to the others.
On top of all of that, WWE Needs to find a way to be more interactive with their fans about how to vote for or vote off the rookies each week. The writers need to find a way to make the "pro poll" less complicated and more exciting. If they fail to do so, this show will go by the way of all crappy shows and be canceled before long.