To see this as just a music video, as someone referred to it, would be shortsighted.
A lot of scenes from this movie show how popular culture consumes the absurdity and stupidity in a form of show. Refer to the name of this movie: "The Show of Shows". The calm and refreshing records of nowadays musicians mixed along these ridiculous videos of the past create a contrast. It makes this movie an outstanding experience.
My guess is that the Icelandic director intended to touch topics like social problems, child abuse of various forms and animal cruelty. Sure thing he managed to do it effectively.
