I really detest shows like these because it makes the UAE look like such a silly place, filled with superficial nonsense, zero culture, or soul. The fact is, the depicted folk in this show are an overexaggeration of a few who care about nothing else but their image. You can find this in any country, and mostly among people who only come as tourists or are here part time. The reality is, most full time residents are here for the incredible life that is offered through opportunity and safety, and they do it so quite humbly. It is a culture that is rooted in history and has yet somehow managed to create an environment that is extremely open, safe and welcoming to others. The blinged out folks are a minority, who are irrelevant. The richest of the rich are the most discreet. This does not represent mainstream culture in the least bit. Dubai is flashy and beautiful, but that's just the city that's been built. The majority residents, they're just like anyone else.