It.s going to be a very cold, very scary summer for movie fans.
To support the ongoing national launch of its Silver Bullet Aluminum Pint, Coors Light is partnering with Prometheus, the summer.s scariest action event film and director Ridley Scott.s return to the genre he helped define. The co-branded 30-second TV ad is produced by Scott and his production company, Rsa. The spot, titled .Do You Thirst?,. features footage from the film and will air nationally on network primetime, network and cable sports, and cable entertainment programming.
“Ridley and I had a fantastic time collaborating with Coors Light and its agency team on this creative,. said Jules Daly of Rsa. .It was great to see how they completely embraced the film’s imagery and themes to create a truly integrated campaign.”
In addition to the national TV ad, the partnership will come to life via the Coors Light Facebook page (facebook.
To support the ongoing national launch of its Silver Bullet Aluminum Pint, Coors Light is partnering with Prometheus, the summer.s scariest action event film and director Ridley Scott.s return to the genre he helped define. The co-branded 30-second TV ad is produced by Scott and his production company, Rsa. The spot, titled .Do You Thirst?,. features footage from the film and will air nationally on network primetime, network and cable sports, and cable entertainment programming.
“Ridley and I had a fantastic time collaborating with Coors Light and its agency team on this creative,. said Jules Daly of Rsa. .It was great to see how they completely embraced the film’s imagery and themes to create a truly integrated campaign.”
In addition to the national TV ad, the partnership will come to life via the Coors Light Facebook page (facebook.
- 5/20/2012
- by Michelle McCue
- WeAreMovieGeeks.com
You know when you've had a long-ass day terraforming somewhere in the Zeta2 Reticuli system? You've had facehugger jackasses making your day a grind, and then there's these space jockeys who think they own the universe and make the job a horrific experience? Well, there's nothing like a nice cold one at the end of the day. And 20th Century Fox and Coors think the same thing.
Where will your thirst take you? Fox and Coors are hoping it will take you to Ridley Scott's new sci-fi horror film "Prometheus," but not literally, of course. We assume they don't want you to shotgun a sixer of Coors and get in a car and go to the movie, mind you. That would be the wrong message of this logical partnership, after all, we explained what Coors and "Prometheus" have to do with each other.
Now Warner Bros. is playing it...
Where will your thirst take you? Fox and Coors are hoping it will take you to Ridley Scott's new sci-fi horror film "Prometheus," but not literally, of course. We assume they don't want you to shotgun a sixer of Coors and get in a car and go to the movie, mind you. That would be the wrong message of this logical partnership, after all, we explained what Coors and "Prometheus" have to do with each other.
Now Warner Bros. is playing it...
- 5/17/2012
- by Edward Davis
- The Playlist
Chicago – For fans of comic strip legend Georges “Hergé” Rémi’s celebrated investigative reporter and trusty canine sidekick, director Stéphanie Bernasconi’s short-lived TV series from the early ’90s represented the ideal adaptation of the Belgian author’s work. Unlike Belvision’s series of the late ’50s and early ’60s, Bernasconi stuck to the original design, structure and spirit of Rémi’s internationally beloved books.
Yet for American audiences unfamiliar with Tintinology, it’s doubtful this low-key French-Canadian co-production will get their pulses pounding and minds enticed for Steven Spielberg’s big screen version, which has already made a sizable splash overseas. The show is an ideal fit for youngsters—it has a gentle spirit and remains upbeat even during cliffhanger episodes, but still has enough tangible danger to excite kids. Older viewers, however, are guaranteed to find this show a dull, blandly animated babysitter.
DVD Rating: 2.5/5.0
With a lanky...
Yet for American audiences unfamiliar with Tintinology, it’s doubtful this low-key French-Canadian co-production will get their pulses pounding and minds enticed for Steven Spielberg’s big screen version, which has already made a sizable splash overseas. The show is an ideal fit for youngsters—it has a gentle spirit and remains upbeat even during cliffhanger episodes, but still has enough tangible danger to excite kids. Older viewers, however, are guaranteed to find this show a dull, blandly animated babysitter.
DVD Rating: 2.5/5.0
With a lanky...
- 11/17/2011
- by adam@hollywoodchicago.com (Adam Fendelman)
- HollywoodChicago.com
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