{"id":1235528796,"date":"2023-02-19T23:12:58","date_gmt":"2023-02-20T07:12:58","guid":{"rendered":"https:\/\/variety.com\/?p=1235528796"},"modified":"2023-02-21T23:55:07","modified_gmt":"2023-02-22T07:55:07","slug":"alex-de-la-iglesia-javis-veneno","status":"publish","type":"post","link":"https:\/\/variety.com\/2023\/tv\/global\/alex-de-la-iglesia-javis-veneno-1235528796\/","title":{"rendered":"Spain\u2019s Bullish TV Industry Debates Future, Showcases Series at Berlin\u00a0"},"content":{"rendered":"\n\t\t\t\t
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\tThe latest series from Alex de la Iglesia and \u201cVeneno\u201d creators Javier Ambrossi and Javier Calvo<\/a> feature at a first-look Next from Spain Showcase which marks a massive step-up in the country\u2019s presence at the Berlinale Series Market.<\/p>\n\n\n\n\n\tRunning Feb. 20-22, the showcase also unveils \u201cRapa\u201d Season 2, with its first season proving Movistar+\u2019s biggest 2022 bow, and \u201cThis Is Not Sweden,\u201d a pioneering Spanish co-production with Scandinavia and Germany. <\/p>\n\n\n\n\n\tThe Showcase titles are joined by Isaki Lacuesta\u2019s \u201cThe Chauffeur\u2019s Son,\u201d a Co-Pro Series project from \u201cElite\u2019s\u201d Zeta Studios, and \u201cSelftape,\u201d a Filmin Original from Filmax and a Series Market Screening.<\/p>\n\n\n\n\n\tPrior to 2023, Spanish titles only screened very occasionally at the market. This year\u2019s splash , however, is entirely logical. <\/p>\n\n\n\n\n\tThanks in part to a captive audience of 580 million Spanish speakers who are largely avid for melodrama-thrillers with a modern edge \u2013 think \u201cLa Casa de Papel,\u201d \u201cWho Killed Sara?\u201d \u2013  Spanish-language shows dominate Netflix\u2019s Top 10 of most successful non-English series of all time with four slots to Korea\u2019s three. <\/p>\n\n\n\n\n\tIn March 2021, Spanish Prime Minister Pedro S\u00e1nchez announced a Spain AVS Plan to plow $1.6 billion into Spain\u2019s film-TV sectors as part of its Spain\u2019s recuperation plan from pandemic. <\/p>\n\n\n\n\n\tPart of those moneys has gone to Spain\u2019s ICEX, its export and inward investment board, which co-organizes Next from Spain with Iberseries & Platino Industria.  <\/p>\n\n\n\n\n\tThe Spanish splash catches Spanish production as Netflix hours of Spanish content rose in 2022 from 64 to 123 in Spain, more than Japan (60 to 109) and U.K. (60 to 92), according to Enders Analysis,<\/p>\n\n\n\n\n\tYet industry consensus at Miami\u2019s Content Americas conference strand in January was that as platforms focus ever more on driving profitability, not subs growth, in the interests of cost containment many global streamers will be ever more willing to share IP. Certainly co-production looks like one of the key mantras at this year\u2019s Berlinale Series Market, and most probably a topic at an Audiovisual From Spain panel, Spanish Fiction Contents, New Releases & Financial Opportunities, taking place in Berlin on Feb.20.<\/p>\n\n\n
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\n\t\n\t\n\t\t\t\"\"\n\t\n\t\n\t<\/div>\n\t\n\t\t\t\n\t\t\t
\n\t\n\t\t\t\t\tSelftape<\/span>\n\t\t\t\t\t\t\tCourtesy of Filmax<\/cite>\n\t\t\n\t<\/figcaption>\n\n\t\t\t\n<\/figure>\n\n<\/div>\n\n\n\n\n\t\u201cThe series that we\u2019re making are increasingly ambitious and powerful and with casts which require much more investment,\u201d says Montse Garc\u00eda, fiction director at Atresmedia TV which produced \u201cVeneno\u201d and \u201cThe Gypsy Bride,\u201d two Atresplayer Premium Originals, with HBO Max and Paramount+ respectively.<\/p>\n\n\n\n\n\t\u201cThanks to these international alliances, the series have large international repercussion,\u201d Garc\u00eda adds <\/p>\n\n\n\n\n\tThe Showcase\u2019s featured shows, shooting or shot, will be looking for distribution, notes Beltr\u00e1n Gort\u00e1zar, CEO of Suma Content, founded by Ambrossi and Calvo and producer of \u201cVestidas de Azul,\u201d an Atresplayer Premium Original. <\/p>\n\n\n\n\n\tThat said, he comments, when it comes to financing, \u201cThere\u2019s an industry re-set. Formulas that functioned over the last five years don\u2019t work any longer. Streamers are constricting budgets. Probably co-production is one of the only ways to finance big projects of large ambition and global impact,\u201d he adds.<\/p>\n\n\n\n\n\t\u201cCo-production contains risk on the costliest projects. Your co-producer can help territory-by-territory distribution where it operates. A partner who shares your vision can, moreover, bring a lot to the table in creative terms, \u201csays Domingo Corral, director of original fiction at Movistar+, which co-produced Alejandro Amen\u00e1bar\u2019s \u201cLa Fortuna\u201d with AMC Studios and \u201cTell Me Who I Am\u201d and \u201cEl Inmortal\u201d with Telemundo. <\/p>\n\n\n\n\n\t\u201dAfter huge growth, there\u2019s a certain contention in investment, which creates more willingness to look for alliances,\u201d he adds.<\/p>\n\n\n\n\n\tA neighbouring strategy is to bring on anchor broadcaster clients from the get-go, pre-sales which Mediapro Studio achieved on \u201cThe Head\u201d Season 1 with Hulu Japan and HBO Asia. Retaining IP, TMS went on to sell Seasons 1 and 2 to 90 territories. <\/p>\n\n\n\n\n\tA neighbouring strategy is to bring on anchor broadcaster clients from the get go, pre-sales which The Mediapro Studio achieved on \u201cThe Head\u201d Season 1 with Hulu Japan and HBO Asia. Retaining IP, TMS went on to see Seasons 1 and 2 to 90 territories. <\/p>\n\n\n\n\n\t\u201cPre-sales on finished series which are ambitious, both artistically and commercially, are indeed another way for us to produce content fully developed in house,\u201d recognizes Marta Ezpeleta, The Mediapro Studio director of distribution, co-productions and international offices. <\/p>\n\n\n\n\n\tYet \u201cco-production or early pre-sales have to have two common denominators: \u201cThat the series makes sense for partners and the partners have screens, an outlet for the series\u201d, she adds.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"

The latest series from Alex de la Iglesia and \u201cVeneno\u201d creators Javier Ambrossi and Javier Calvo feature at a first-look Next from Spain Showcase which marks a massive step-up in the country\u2019s presence at the Berlinale Series Market. Running Feb. 20-22, the showcase also unveils \u201cRapa\u201d Season 2, with its first season proving Movistar+\u2019s biggest 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