Cartoon Network launched a guerrilla marketing campaign to promote this film in January 2007. Dozens of electronic devices with blinking lights were surreptitiously posted in various locations in major US cities. When lit, an image of a Mooninite extending its middle finger appeared. On January 31, 2007, the Boston Police received several reports of suspicious devices, including one near a subway station, on a bridge support beneath a major highway. Bomb squads and emergency personnel were deployed. The two men who installed the devices were arrested and charged with several counts of placing a hoax device to incite panic, a felony. Turner Broadcasting, Cartoon Network's parent company, and Interference, Inc., the marketing company that created the campaign, reached a settlement with city and state officials to resolve any civil or criminal claims. The companies agreed to pay $1 million to the Boston police department, and $1 million to Homeland Security. Jim Samples, head of Cartoon Network, resigned. The two men who planted the devices were sentenced to community service.
Cartoon Network advertised that the film would premiere on April 1, 2007, during Adult Swim. Though most media outlets speculated that it was an April Fools joke, the film ran in its entirety during the Adult Swim block, without sound, in a tiny box in the lower left corner of the screen.
The first film based on an Adult Swim series.
When Meatwad explains his plan, the people riding the Steel Python are the CIA agents from the intro and animated versions of the cast and crew.