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'''"It's Showtime"''' is a defunct [[kickboxing]] and [[mixed martial arts]] promotion based in [[Amsterdam]], [[Netherlands]]. It was founded by Simon Rutz in 1998 and held its first show in 1999 and its last near the end of 2012.<ref>{{cite web|url=http://www.sherdog.net/forums/f42/simon-rutz-interview-founder-its-showtime-1069248/|title=Simon Rutz interview (founder of Its Showtime)|accessdate=2009-10-20|deadurl=yes|archiveurl=https://web.archive.org/web/20091022105236/http://www.sherdog.net/forums/f42/simon-rutz-interview-founder-its-showtime-1069248/|archivedate=2009-10-22|df=}}</ref>
==History==
It's Showtime events were cross-promoted with [[K-1]]<ref>{{cite web|url=http://www.bloodyelbow.com/2009/4/22/849294/its-showtime-ceo-simon-rutz-and-k|title=Simon Rutz with K-1 Event Producer Tanigawa|accessdate=2009-05-24}}</ref> and other European promotions from [[Italy]], [[Belgium]] and [[England]].<ref name=www.fightnewz.net>{{cite web|url=http://www.fightnewz.net/id47.html|title=Simon Rutz Interview|accessdate=2009-05-24|deadurl=yes|archiveurl=https://web.archive.org/web/20090521080625/http://www.fightnewz.net/id47.html|archivedate=2009-05-21|df=}}</ref> In December 2007 the first season of ''It’s Showtime Reality Show'' was broadcast on Eurosport, featuring 19 fighters from all over the world.<ref>{{cite web|url=http://www.superprosamui.com/content/showtimereality_summary_try_outs.php |title=Showtime Reality |accessdate=2009-05-24 |deadurl=yes |archiveurl=https://web.archive.org/web/20081103041204/http://www.superprosamui.com/content/showtimereality_summary_try_outs.php |archivedate=November 3, 2008 }}</ref> K-1 partnership continued until K-1's deepening financial problems and Simon Rutz claimed in January 2011 that some fighters from It's Showtime had not been paid for fights in K-1.<ref>[http://sportsnavi.yahoo.co.jp/fight/k1/text/201101260006-spnavi_1.html "What is happening with K-1!? It's Showtime owner Rutz talks about the rumor (1/2)"] {{webarchive|url=https://web.archive.org/web/20120930103229/http://sportsnavi.yahoo.co.jp/fight/k1/text/201101260006-spnavi_1.html |date=2012-09-30 }}, January 21, 2011, ''[[Yahoo!|Sports Navi – Yahoo! Japan]]'' {{Ja icon}}</ref>
In March 2012, It's Showtime announced that EMCOM Entertainment established the new company K-1 Global Holdings Ltd. in [[Hong Kong]]. EMCOM/K-1 Global's agreement with It's Showtime made many fighters under It's Showtime promotion sign contracts to appear in upcoming K-1 Global events.<ref>[http://www.itsshowtime.nl/index.php?p=news&id=1497 It's Showtime Closes Deal with the New K-1 Organization], March 6, 2012, itsshowtime.nl</ref> However, it was announced in June 2012 that It's Showtime was purchased by Glory Sports International, eventually to be merged in their new promotion [[Glory (kickboxing)|GLORY]].<ref>[http://www.gloryworldseries.com/en/news%2F28-glory-world-series-acquires-kickboxing-competitor-it-s-showtime GLORY World Series Acquires Kickboxing Competitor ‘It’s Showtime’] {{webarchive|url=https://web.archive.org/web/20120906055541/http://www.gloryworldseries.com/en/news/28-glory-world-series-acquires-kickboxing-competitor-it-s-showtime |date=2012-09-06 }}</ref>
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